Privacy Policy

Last Updated: November 12, 2025

L & W Apparel LLC, DBA Love+War (the “Company,” “Love+War,” “we,” “our,” or “us”) providesthe website at inloveandwar.com. At Love+War, your privacy is important to us and we are committed to protecting it. Your agreement to share information with Love+War is a critical part of your journey and the services we can provide you on your way.

This Privacy Policy explains how and why Love+War collects, uses, and shares the information through our websites and mobile applications, including inloveandwar.com (our “Sites”), through your use of our services as well as from your interactions directly with us (collectively, our “Services”). The terms “you,” “your” or “user” means the users of the Site and Services.

BY PROVIDING US WITH YOUR PERSONAL INFORMATION OR OTHERWISE USING OUR SERVICES, YOU ARE AGREEING TO THE TERMS OF THIS PRIVACY POLICY AND OUR TERMS OF SERVICE.

At Love+War, we collect data provided by our Users as well as data provided or received from other sources. For your convenience, we’ve defined the types of data and provided a summary of the data we collect as well as an explanation of how we use the data.

Changes to this Privacy Policy

From time to time, we may change this policy (the “Privacy Policy”). If we make changes, we will notify you by posting the updated policy on our Site and revising the “Last Updated” date above. We encourage you to review the Privacy Policy whenever you use our Services to stay informed about our information practices and about ways you can help protect your privacy.

Types of Data Collected and How We Use It

Before we talk about the types of data that is collected and assists Love+War in providing the most comprehensive services to you, let’s talk about the things we don’t want. Love+War does not knowingly collect or maintain personally identifiable information from persons under 18 years of age, and no part of the Services are directed at persons under 18. If you are under 18 years of age, then please do not use the Services. If Love+War learns that personally identifiable information of persons less than 18 years of age has been collected, then Love+War will take the appropriate steps to delete this information. To make such a request, please contact us at concierge@inloveandwar.com.

So what do we collect? Here’s the general types of information that we collect:

Personal Information: Information that identifies, relates to, or could reasonably be linked to you, such as your name, email address, physical address, telephone number, records of products or services purchased, internet browsing history, geolocation data, information regarding interaction with a website, professional information, and inferences drawn from personal information to create a profile about your preferences and characteristics (collectively, “Personal Information”). Personal Information does not include information that is aggregated, de-identified, legally publicly available, or information that cannot be reasonably linked to you.

Non-Personal Information: All other information other than Personal Information, which does not personally identify you (hereinafter, “Non-Personal Information” and “Personal Information” are collectively referred to “Information”.)

Aggregate Information: Information that has been combined with that of other users and analyzed or evaluated as a whole, such that no specific individual may be reasonably identified.

De-identified Information: Information that has been stripped of your Personal Information (e.g., your name and contact information) and other identifying data such that you cannot reasonably be identified as an individual, also known as pseudonymized information.

User Content: information, data, text, software, music, audio, photographs, video, messages, Self-Reported Information-generated by users of Love+War’s Services and transmitted, whether publicly or privately, to or through Love+War.

Inferences and Derived Data: information, data, assumptions, or conclusions that are derived directly or indirectly from another source of Personal Information. 

Web-Behavior Information: information on how you use our Services collected online and through web usage or email including log files, cookies, web beacons, device information such as (IP address, browser type, domains, page views, internet service provider, referring/exit pages, operating system, date/time stamp and/or clickstream data). We use pixels (e.g., Meta Pixel, TikTok Pixel) that track user interactions for advertising, optimization, and conversion measurement.

We use this data to analyze trends on and use of our Sites, help us recognize you when you use our Services, customize and improve your experience, manage and administer the content, improve security and availability of the Services, improve the performance of the Services, and for fraud protection and to protect our rights and the rights and safety of individuals. We may also use this information to serve targeted advertising on our site and on other sites around the Internet. Web-Behavior may also be gathered through: Blogs and Forums. Some of our Services allow you to create and post or upload content, such as data, text, software, music, audio, photographs, graphics, video, messages, or other materials that you create or provide to us through either a public or private transmission (“User Content”). 

Our website may offer publicly accessible blogs or online Forums that contains User Content. You should be aware that any information you provide or post in these areas may be read, collected, and used by others who access them. To request that we remove or de-identify your Personal Information from our blog or Forums, contact us at privacy@inoveandwar.com. 

Please note that when you post something publicly, it may sometimes be impossible to remove all instances of the posted information, for example, if someone has taken a screenshot of your posting. Please exercise caution before choosing to share Personal Information publicly on our blogs, Forums or in any other posting. You may be required to register with a third-party application to post a comment. To learn how the third-party application uses your information, please review the third party's terms of service and privacy policy.

Gifts. If you provide us with Personal Information about others, if others give us your information, or if you authorize another individual to share or send your Personal Information to our third party service provider(s) for the purpose of ordering the Service or other personalized gift(s), we will only use that information for the purpose for which it was provided to us. These purposes may include, for example, where you provide us with a friend’s or family member’s shipping address when placing an order. Once a gift recipient registers for our Services and agrees to our Privacy Policy, our Terms of Service, and if applicable, certain Consent Documents, their Personal Information will be used in manners consistent with this Privacy Policy, and will not be shared with the purchaser, unless they independently choose to share their own Personal Information through the Services with the purchaser. Information shared directly with our third-party service provider(s) for personalized gifts are subject to such third party’s terms of service and privacy policies.

If you reject cookies, you may still use our site, but your ability to use some features or areas of our site may be limited. For more information, including the types of cookies found on Love+War and how to control cookies, please read our Cookie Policy. We may receive reports based on the use of these technologies from third party service providers as de-identified, Individual-level Information or as Aggregate Information.

Google Analytics is used to perform many of the tasks listed above. We use the User-ID feature of Google Analytics to combine behavioral information across devices and sessions (including authenticated and unauthenticated sessions). We have enabled the following Google Analytics Advertising features: Remarketing, Google Display Network Impression Reporting, Google Analytics Demographics and Interest Reporting, and DoubleClick Campaign Manager integration. We do not merge information collected through any Google advertising product with individual-level information collected elsewhere by our Service. Learn more about how Google collects and uses data here. To opt out of Google Analytics Advertising Features please use Google Ad Settings. To opt out of Google Analytics entirely please use this link.

Registration Information: When you purchase our Services or create a Love+War account, we collect Personal Information, which may include your name, date of birth, billing and shipping address, payment information (e.g., credit card) and contact information (e.g. email, phone number and license number). This includes information you share with us when you contact customer services. When you contact Customer Service or correspond with us about our Service, we collect information to: track and respond to your inquiry; investigate any breach of our Terms of Service, Privacy Policy or applicable laws or regulations; and analyze and improve our Services.

Sharing of Information

We may share personal information about you as follows:

With Love+War Partners who have contracted with us to operate our site and Services as discussed in our Terms of Service;

With third parties to provide, maintain, and improve our Services, including service providers who access information about you to perform services on our behalf;

In connection with, or during the negotiation of, any merger, sale of company stock or assets, financing, acquisition, bankruptcy, divestiture or dissolution of all or a portion of our business (but only under non-disclosure and confidentiality agreements and protections);

We may share limited personal information with third-party advertising, social media, and analytics partners (such as Meta, TikTok, Google, and affiliate platforms) to measure campaign effectiveness and improve our Services;

If we believe that disclosure is reasonably necessary to comply with any applicable law, regulation, legal process or governmental request; to enforce applicable user agreements or policies; to protect the security or integrity of our Services; and to protect us, our users or the public from harm or illegal activities; and

With your consent.

We may also share aggregated, non-personally identifiable information with third parties.

Opt-In Policy

When you supply us with personally identifiable information in connection with your use of the Services, you may be asked to indicate whether you are interested in receiving information from us about our product and service offerings and if you would like us to share personally identifiable information about you with our affiliates, partners or other third parties for their marketing purposes. If you do choose to opt-in, you will receive such communications and/or we will share your information in accordance with your “opt-in” consent.

You may, of course, choose not to receive additional marketing information from us or choose not to allow our sharing of your personally identifiable information as follows: At any time, you can follow a link provided in our marketing-related email messages (but excluding e-commerce confirmations and other administrative emails) to opt out from receiving such communications; or at any time, you can contact us in accordance with the “Contact Us” section below to opt out from receiving such communications.

If you decide to contact us to change your contact preferences to opt out of receiving communications from us, please specify clearly which of the following choices you are opting out of: (a) Receiving marketing communications from us; (b) Allowing us to share personally identifiable information about you with our affiliates and partners for their marketing purposes; and/or (c) Allowing us to share personally identifiable information about you with other third parties for their marketing purposes.

We will endeavor to implement your requested change as soon as reasonably practicable after receiving your request. Please be aware that your requested change will not be effective until we implement such change. Please note that if you choose not to allow our sharing of your personally identifiable information, we are not responsible for removing your personally identifiable information from the databases of third parties with which we have already shared your personally identifiable information as of the date that we implement your request. If you wish to cease receiving marketing-related e-mails from these third parties, please contact them directly or utilize any opt-out mechanisms in their privacy policies or marketing-related e-mails.

Please note that if you do opt-out of receiving marketing-related messages from us, we may still send you important administrative messages. You cannot opt-out from receiving these administrative messages. We reserve the right, from time to time, to contact former customers or users of the Services for administrative purposes or in order to comply with applicable laws, rules or regulations.

Security

We take reasonable measures, including administrative, technical, and physical safeguards, to help protect personal information from loss, theft, misuse, unauthorized access, disclosure, alteration, and destruction. Unfortunately, no data transmission over the Internet can be guaranteed to be 100% secure. As a result, while we strive to protect your personal information, Love+War cannot ensure or warrant the security of any information you transmit to us or from our online products or services, and you do so at your own risk.

How You Can Access, Update, Correct, or Delete Your Information

You may access, update, correct, or delete information about yourself at any time or by emailing us at concierge@inloveandwar.com.

Cookies

Most web browsers are set to accept cookies by default. If you prefer, you can usually choose to set your browser to remove or reject cookies; however, our Services may not function properly if you do so.

Options for Opting out of Cookies and Mobile Device Identifiers

If you are interested in more information about interest-based advertising and how you can generally control cookies from being put on your computer to deliver tailored advertising, you may visit the Network Advertising Initiative’s Consumer Opt-Out link, the Digital Advertising Alliance’s Consumer Opt-Out link or TRUSTe’s Advertising Choices Page to opt-out of receiving tailored advertising from companies that participate in those programs. Please note that even after opting out of interest-based advertising, you may still see Love+War’s advertisements that are not interest-based (i.e., not targeted toward you). Also, opting out does not mean that Love+War is no longer using its tracking tools—Love+War still may collect information about your use of the Services even after you have opted out of interest-based advertisements and may still serve advertisements to you via the Services based on information it collects via the Services.

How Love+War Responds to Browser “Do Not Track” Signals

We are committed to providing you with meaningful choices about the information collected on our Site for third-party purposes, and that is why we provide above the Network Advertising Initiative’s “Consumer Opt-out” link, Digital Advertising Alliance’s Consumer Opt-Out Link, and TRUSTe’s Advertising Choices page. However, we do not recognize or respond to browser-initiated Do Not Track signals, as the Internet industry is currently still working on Do Not Track standards, implementations and solutions. For more information about DNT signals, visit allaboutdnt.com.

Links to Other Websites

Our Services may contain links to other websites and those websites may not follow the same privacy practices as Love+War. We are not responsible for the privacy practices of third party websites. We encourage you to read the privacy policies of such third parties to learn more about their privacy practices.

Your California Privacy Rights

If you are a California resident, please view the full Notice to California Residents. California residents may request to access, correct, or delete their personal information, or opt-out of sale/sharing, by emailing concierge@inloveandwar.com.

No Rights of Third Parties

This Privacy Policy does not create rights enforceable by third parties.

How to Contact Us

Please contact us with any questions or concerns regarding this Privacy Policy at:

L&W Apparel LLC d/b/a Love+War
Phone: 866-###-####
Email: privacy@inloveandwar.com