It's All Just a Game
Love and war are the oldest
games of power - and we’re here to play.
We don’t just make bras and panties. We deal in sex and strength, charm and cunning, dopamine and defiance.
Lingerie isn’t decoration,
it’s equipment.
The first layer of armor for the social, sexual, and cultural matches we wake up to every day.
Our product enhances the body.
Our philosophy sharpens the mind.
And in this game?
Winning looks good on you.
Next-level Fabrics
LOVE+WAR's higher elastane content (22%) creates true 4-way stretch that moves with instead of against you.
Precision Fit
We designed our panties so you can choose the right amount of coverage with no riding up. Everyday sexy's our motto.
Incredible Feel
From morning coffee to late-night encounters…your lingerie should feel soft, breathable and worth showing off.