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The Brief

Why is it always “granny panties” or thong, with nothing in between?

Why is it always “granny panties” or thong, with nothing in between?

The industry sells us extremes: comfort that kills the spark or sex appeal that hurts to wear. But real life is lived in the middle. That’s why we designed cheeky hipsters, just the right coverage to feel confident, soft microfiber that stays in place, and a cut that still feels like lingerie. Because sexy doesn’t have to mean impractical.

Do you have an “in-between” piece you actually love?

More from The Brief

Why do “everyday bras” still feel like something you can’t wait to take off?

Why do “everyday bras” still feel like something you can’t wait to take off?

We all know that moment, walking through the door and unclipping the bra before the shoes even come off.

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Why does every pair of leggings come with panty lines included?

Why does every pair of leggings come with panty lines included?

What’s your personal hack for wearing leggings without a trace?

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