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The Brief

Why do “everyday bras” still feel like something you can’t wait to take off?

Why do “everyday bras” still feel like something you can’t wait to take off?

We all know that moment, walking through the door and unclipping the bra before the shoes even come off. If something is meant to live on your body from morning coffee to midnight, shouldn’t it feel like a second skin? That’s why we built microfiber bralettes: soft, breathable, invisible under clothes, and still worth keeping on when the lights go down.

Have you ever found a bra you actually want to wear all day?

 

More from The Brief

Why do “everyday bras” still feel like something you can’t wait to take off?

Why do “everyday bras” still feel like something you can’t wait to take off?

We all know that moment, walking through the door and unclipping the bra before the shoes even come off.

Read more
Why does every pair of leggings come with panty lines included?

Why does every pair of leggings come with panty lines included?

What’s your personal hack for wearing leggings without a trace?

Read more