Victoria’s Secret tried to tone it down. Love + War says turn it up.
The Victoria’s Secret Fashion Show made its return this year with shiny silky blowouts, glowing skin, and that unapologetic sex appeal everyone secretly missed. For years the brand tried to rewrite what “sexy” meant. The wings were gone. The fantasy faded. Everything got safer.
And for a while, people called that progress.
But the truth is women never stopped wanting to feel sexy. We just stopped being allowed to say it out loud.
When the lights hit the runway this year and the bombshell energy came back, it felt like something had shifted. That spark, that feeling that used to make you sit up and watch, finally returned. Sexy was back. Not the kind built for someone else’s gaze, but the kind that comes from owning your own.
Because sexy was never the problem. The gaze was.
It was never about lace or wings. It was about power. The kind that hums under your skin when you know you look incredible. The kind that doesn’t need validation.
At Love + War, we build around that feeling. We don’t sell sexy. We help you access it. The bras and panties are just tools, small reminders that what you wear can reconnect you to your own power. They don’t give you confidence, they remind you it was always there.
Everyday sexy is power. It’s the smirk in the mirror before you leave the house. It’s the quiet knowing that doesn’t ask for permission. It’s the version of you that feels magnetic without needing to be seen.
We don’t apologize for sexy. We define it.
Because sexy isn’t an outfit. It’s a knowing. It’s comfort meeting fire. It’s that quiet confidence that says I don’t need to be seen to feel seen.
That’s what Love + War stands for. Everyday sexy. Always owned. Never apologized for.
Every look tells the same story — everyday sexy, always owned, never apologized for.
What would we wear if we were on the runway?
